Why Peter Shankman will hire a “social media expert”

A few days ago, Peter Shankman wrote a post lambasting all “social media experts” as irrelevant and worthy of dying in a fire. So Peter….you don’t like ‘em, eh? But if you read through his post, it seems clear that he actually thinks that social media activity is important, he just doesn’t like the way  Continue »

Did you know that you can follow people on LinkedIn?

I was recently looking at a post on LinkedIn, and I noticed something I had never noticed before: underneath the poster’s profile picture is a link that allows me to “follow” them. Follow? What is this, twitter? I remember when LinkedIn announced that companies can now be followed. That kind of makes sense, since companies  Continue »

Why Google’s personalized search means social marketing is more important than ever

A few days ago Google announced that it will be extending personalized search to all Google users, whether you are logged in to your Google account or not. Personalized search is not new, but until now it was only applied to users who were logged in. Now everyone will get personalized search results in their  Continue »