10 ways to get more people to read your non-profit email newsletter

Despite all the online marketing channels available to non-profits today (Facebook, Twitter, SEO, Adwords), only email consistently delivers a steady ROI (return on investment) and tangible results. But Facebook! you say. Well, check these stats out: Despite the rapid rise of social media, more online donations are made from a click in an e-newsletter than  Continue »

Two ways to make sure people see your Facebook Page posts despite latest feed algorithm update

Facebook updated their news feed algorithm at the beginning of December, with the stated goal of pushing higher quality news stories into people’s feeds: “We’ve noticed that people enjoy seeing articles on Facebook, and so we’re now paying closer attention to what makes for high quality content, and how often articles are clicked on from  Continue »