3 Reasons why sliders are bad for your website’s health

Websites aren’t just a pretty face. In fact, their prettiness is only as good as the purpose it serves. Almost everything on a site should be geared towards helping you and your users achieve goals, like getting people to sign up for a demo or newsletter, request a quote, read more pages to get more  Continue »

10 ways to get more people to read your non-profit email newsletter

Despite all the online marketing channels available to non-profits today (Facebook, Twitter, SEO, Adwords), only email consistently delivers a steady ROI (return on investment) and tangible results. But Facebook! you say. Well, check these stats out: Despite the rapid rise of social media, more online donations are made from a click in an e-newsletter than  Continue »

5 Things to Dump from Your Homepage Now

We are all on a quest for a great homepage that represents our brand and serves our goals. Unfortunately, we fall into the trap of overcrowding our home pages with features and elements that drive visitors away. Here are 5 major homepage mistakes that we all see everyday – and some tips on how you  Continue »

How to remove related videos from the end of an embedded YouTube video

Update: you can now easily remove related videos from embedded YouTube videos by unchecking a box in YouTube. Here are the full instructions: How to remove related videos from the end of an embedded YouTube video: update As I’m sure you’ve seen, YouTube displays related videos at the end of videos you have viewed. This can  Continue »

Are press releases relevant in a world of social media conversations?

Public relations (PR) is as relevant as ever. Getting good coverage for your company or organization can be key in generating new leads and strengthening brand awareness. But is PR the same thing today as it was five years ago? What I mean is, to achieve the goals of PR, does that still involve traditional  Continue »

Talking to the Tel Aviv Writer’s Cafe: 7 tips for marketing yourself with blogs and social media

This past Thursday I was privileged to speak to the Tel Aviv Writer’s Cafe about how they can use blogs and social media to promote themselves and win more (paid) writing gigs. Here are the seven tips. For more info about the Tel Aviv Writer’s Cafe, please scroll to the end of this post. 1.  Continue »

New site/blog launched for Natan Sharansky!

We are really excited to announce that after months of work, Natan Sharansky has a shiny new website, blog and social media presence. The goal of these efforts is to help spread Sharansky’s ideas regarding human rights, dissidents, democracy and Zionism, as well as to make access to his own fascinating history more accessible. The  Continue »

Promote yourself online by NOT talking about yourself

Talk to people. But I mean really talk to them. Building a web presence is a lot like building your offline reputation; it’s a long term effort. Reaching your online publicity and traffic goals involves understanding the user perspective – give them things they want, and they will remember you for it. Give them what  Continue »

Getting started with blogging and social media

People are always asking for background information on why and how they should blog. While there is great information out there on the web, I thought I’d put together a resource here that I can refer people to when they ask. This post will be updated regularly so keep checking back. Why blog Why Start  Continue »

A quick-start guide to social media marketing

Have you ever wanted to follow what’s being said about a certain topic around the internet? Well, it’s not as hard as you think. Monitoring tools are the primary way to track buzz about a given topic online. For someone conducting an online social media marketing campaign this is especially true. To properly promote something,  Continue »

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