The complete guide to adding your website to Google Search Console and becoming an SEO rockstar

Google Search Console is an incredibly useful, free tool offered by Google to help website owners get in-depth insights into the health and performance of their sites. Some of the insights Google Search Console offers are: Number of webpages are in Google’s index Number of 404 (not found) pages and other errors have been identified  Continue »

Learn about mobile SEO at SMX Israel…next week!

SMX Israel 2014 is around the corner, and there’s a really great lineup of speakers and topics that will be covered: link building tactics, YouTube optimization, Hebrew SEO, recovering from penalties (ooooh that’s a critical one), and more. I’ll be speaking on a panel with John Mueller, Google’s Webmaster Trends Analyst, aka the very helpful  Continue »

How to add semantic data to your WordPress site in 20 minutes or less – my talk at WordSesh 2013

A bit over a week ago I was invited to speak at the second WordSesh online conference. WordSesh is a full day of live WordPress presentations from all over the world. The presentations were live-streamed via Google Hangouts, and you can see my presentation and the video at the end of this post. I spoke about  Continue »

Google’s Matt Cutts didn’t really say that we don’t have to worry about duplicate content

A recent video Q&A with Google’s ambassador to the world, Matt Cutts, is under heavy discussion among the SEO community around the web. In the video, Cutts says that we don’t have to worry if we have duplicate content on our sites. Or does he? Wait, what’s this Duplicate Content business? Some context: it is  Continue »

The Five Whys: Critical Thinking for SEO

Clients are constantly challenging me. And it’s good. If I’m being honest, I may sometimes find it aggravating, but it’s good, because it helps me focus and think critically. And critical thinking is the backbone to SEO success. If you don’t know why you’re doing something, you shouldn’t be doing it. Have you ever heard  Continue »

A Lazy SEO is A Good SEO

I would like to thank the nice people on the Internet for providing so many custom reports for me to borrow without doing an iota of work, in particular Eric Siu of SearchEngineWatch and Avinash Kaushik. I’m a lazy schlub. And I’ll be the first to admit it. If everything in my life could be  Continue »

Why I’m Winning the War Against Spammers

Recently I started working on a client’s website that required a good amount of anti-link building. Anti-link building? Isn’t SEO all about link building? Well, it was. Until the recent Google Penguin and Panda algorithm updates, almost any kind of link helped prop up a site’s ranking. Obviously, quality links had a better impact than  Continue »

The impact of content farms on social media and SEO

Those involved in search engine optimization (SEO) know that one thing Google “loves” is content. The more content the better, and one of the ways to analyze the competitive level of other sites in search engine results is to see how many pages of that site are indexed by Google. The bottom line on this  Continue »

Why Google’s personalized search means social marketing is more important than ever

A few days ago Google announced that it will be extending personalized search to all Google users, whether you are logged in to your Google account or not. Personalized search is not new, but until now it was only applied to users who were logged in. Now everyone will get personalized search results in their  Continue »

Thanks to our blog, we are now considered PayPal Israel experts

[If you’re looking for PayPal customer support, the number is 073-713-7777 and is open 9am to 6pm  Sunday through Thursday.] So you’re wondering how you can use PayPal in Israel? Does PayPal accept Shekels? Can you withdraw your PayPal funds to your Israeli bank account? Etc. As you often do when in doubt, you head over  Continue »