Wake Up You Lazy Schlub!

Please excuse the title of this blog post. It’s actually directed at yours truly. Recently I’ve been experiencing difficulty focusing, and a definite decrease in motivation. It happens to the best of us – go to work every day, do yo’ thing, and come home. It gets monotonous, even in the framework of an exciting,  Continue »

Five free and legal image sources

To have a website without images is like having toast without butter (God forbid). But finding nice images that you can use without any legal issues is like finding a spec of dust in space (if that’s difficult). Well, fret no longer! Here are five free image sources that you could consider using. Just be  Continue »

Join us at WordCamp Jerusalem 2013: the official WordPress conference in Israel!

I know it’s been used before, but I find it hilarious. I love bad jokes. Okay, here goes:   How many WordPress developers does it take to screw in a lightbulb?   Answer: None! There’s a plugin for that.   (In my mind…BWAHAAHAHAHA!! Almost as good as freshly squeezed orange Jews.)   WordCamp Jerusalem 2013 is  Continue »

7 (more) project management lessons from the Titanic disaster

Calvin Sun at Tech Republic wrote a very thought-provoking post about project management lessons he learns from the Titanic disaster. I agree with almost everything Calvin wrote but there are yet more lessons I learn from the stories Calvin brings. Here is what I learned: 1. Based on the standards of the time there actually were  Continue »

The Five Whys: Critical Thinking for SEO

Clients are constantly challenging me. And it’s good. If I’m being honest, I may sometimes find it aggravating, but it’s good, because it helps me focus and think critically. And critical thinking is the backbone to SEO success. If you don’t know why you’re doing something, you shouldn’t be doing it. Have you ever heard  Continue »

A Lazy SEO is A Good SEO

I would like to thank the nice people on the Internet for providing so many custom reports for me to borrow without doing an iota of work, in particular Eric Siu of SearchEngineWatch and Avinash Kaushik. I’m a lazy schlub. And I’ll be the first to admit it. If everything in my life could be  Continue »

How to Undelete a Google Analytics Account

Disclaimer: The title makes it sound much cooler than it actually is. Even if you’ve never seen a single episode of “How I Met Your Mother”, I’m pretty sure that you’ve heard the 2am rule: Nothing good ever happens after 2am. It’s a rule that I bitterly regret not following a couple of weeks ago,  Continue »

I’m a Big Kid Now…Making the Transition from Couch to Chair

[Although this post isn’t specifically about how to do online marketing, some of you may be able to relate to where we often do our online marketing…] For the past two years I’ve worked from the comfort of my comfy Jerusalem apartment. And it was awesome. Sort of. For those of you who haven’t seen  Continue »

Who Keeps Adding _kk & _kt To My AdWords Destination URLs? Salesforce Was It You?

As part of illuminea’s marketing services team, I’ve been frustrated by a destination URL problem with one client’s AdWords campaigns. Regardless of how many times we edited the destination URLs, they kept getting edited to include parameters named _kk and _kt . The latter in particular was a horrible source of trouble as it generated  Continue »

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