Remove customer purchasing fear with the shoe-burning method

A customer has walked into your store or has arrived at your web site. This person is interested in your product and plans to buy, whether from you or your competitor. Your price is reasonable and the quality of the product is good. But the person ends up leaving your store/site and buying the product  Continue »

Cool Tool: Weebly – Website Creation Made Easy

Part of the Web 2.0 movement is the increasing ease of creating a web presence. Thanks to Blogs, Wikis, and other similar platforms, pretty much anyone can post content on the web. Weebly is a free service that allows users to create a pretty decent looking site quickly and easily. The site can either be  Continue »

How to Use Your Business to Help Others

If you’re in business, one of your main goals is usually to provide an income to yourself and your family. Now, you can’t just be in business to make money – you have to love what you do and enjoy “helping” others, i.e. your clients or customers. But this kind of “help” does not fall  Continue »

Why don’t Israelis Design for Firefox?

I love Firefox. I loved it before version 2.0, and now I love it even more. With its shiny new interface, amazing tabbed features, and fabulous plugins, why would anyone use Internet Explorer anymore? And for anyone who cares about web standards, Firefox is it. But for some reason Israelis don’t have a clue about  Continue »

How Blogging Can Harm You

The blogosphere is full of examples of how blogs can help you professionally. However, if you are not careful with your blogging habits, you may find that your blog can also harm you. Recently someone contacted me through my website with the following message (details changed to protect the innocent): “Your Google ad showed up  Continue »

How a Nuclear Warhead can Help Drive Your Israeli Business

Israelis are a driven people. With less than 60 years of statehood under their belt, Israelis have built leading companies, developed ground-breaking technologies, and even managed to attract Warren Buffet’s first investment outside of the US. So what drives them so hard? I recently held a meeting with a client about creating the content for  Continue »

The Joy/Nightmare of Self-Employment in Israel

About two years ago I decided that conventional employment was not for me and my lifestyle (i.e. mother to a bunch of kids who felt unappreciated by her boss), and decided to go the independent route. On my first try, I approached all the relevant Israeli tax authorities on my own to open files, and  Continue »

What is RSS and how do I use it?

You’ve heard about RSS, you’ve seen the little RSS icons, and yet it still remains a mystery. What does it do? What does it mean? Can’t I live without it? RSS is actually really simple (it actually stands for Really Simple Syndication, so I guess it lives up to its name), but for some reason  Continue »

Create Now, Think Later

For months I had thought about redoing my site, and adding a blog. But I have a weakness, which is also a strength I guess in certain ways, when it comes to learning new things. Before beginning any kind of new project, I research the subject to death and only then begin the work. The  Continue »

Alright, alright – you’ve convinced us, and we’re blogging

About a month ago I really discovered the value of blogs. Until that point, I had assumed that blogs were places where people could record their random thoughts and enjoy the ability to publicly express themselves. Blogging had become so easy, that anyone could do it, and therefore I had concluded that blog quality must  Continue »

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