Social Media Secrets – presented at IBM for SSVN event

This past Wednesday, July 8 I was privileged to be the “keynote speaker” (I find that term kind of amusing, thus the quotation marks) at IBM for the latest SSVN (The Startups & Societal Ventures Network) event. The challenge of talking to a large group about social media is trying to make sure that the  Continue »

What social media marketing is NOT – my presentation at Affilicon 2009

For the second year running I had the opportunity to be on a panel at Affilicon, the Affiliate Marketing Conference & Exhibition that took place last week in Israel. Like last year, this year I was on the social media panel, and I decided to take a devil’s advocate approach to my presentation: to talk about  Continue »

Are press releases relevant in a world of social media conversations?

Public relations (PR) is as relevant as ever. Getting good coverage for your company or organization can be key in generating new leads and strengthening brand awareness. But is PR the same thing today as it was five years ago? What I mean is, to achieve the goals of PR, does that still involve traditional  Continue »

How PayPal really works for Israelis and Shekels

[If you’re looking for PayPal customer support, the number is 073-713-7777 and is open 9am to 6pm  Sunday through Thursday.] There always seems to be confusion regarding how Israelis can use PayPal – can they use it in their currency, i.e. Shekels? Can they withdraw funds? Are there limits they should know about? Almost a year  Continue »

Innovate!Europe is looking for Europe & Israel’s top startup…

This is an amazing opportunity for Israeli startups. Innovate!Europe will be holding a free workshop and networking event in Israel, and one startup will be selected to participate in  Guidewire STUDIO, an in-residence business accelerator in the heart of Silicon Valley valued at over $30,000. But the deadline is March 25, so better hurry! Please pass  Continue »

Upcoming Events and Conferences in Israel for March 2009

Here are some upcoming events posted on our Israeli hi-tech and  business events calendar. Check out the calendar to see a full list of all the events and conferences in March 2009. March 2, 2009. Avenue, Airport City, Israel. GameIS2009 – 5th Yearly Israeli Game Convention. This is a full day event about interactive entertainment  Continue »

Talking to the Tel Aviv Writer’s Cafe: 7 tips for marketing yourself with blogs and social media

This past Thursday I was privileged to speak to the Tel Aviv Writer’s Cafe about how they can use blogs and social media to promote themselves and win more (paid) writing gigs. Here are the seven tips. For more info about the Tel Aviv Writer’s Cafe, please scroll to the end of this post. 1.  Continue »

New site/blog launched for Natan Sharansky!

We are really excited to announce that after months of work, Natan Sharansky has a shiny new website, blog and social media presence. The goal of these efforts is to help spread Sharansky’s ideas regarding human rights, dissidents, democracy and Zionism, as well as to make access to his own fascinating history more accessible. The  Continue »

Upcoming Events and Conferences in Israel for February 2009

Here are some upcoming events posted on our Israeli hi-tech and  business events calendar. Check out the calendar to see a full list of all the events and conferences in February 2009. February 12, 2009, Jerusalem, Israel. Jerusalem Twestival, over 180 cities worldwide will be hosting Twestival 2009 to raise money for Charity:Water which provides  Continue »

Promote yourself online by NOT talking about yourself

Talk to people. But I mean really talk to them. Building a web presence is a lot like building your offline reputation; it’s a long term effort. Reaching your online publicity and traffic goals involves understanding the user perspective – give them things they want, and they will remember you for it. Give them what  Continue »

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